Yes, you read the title to this post correctly. Despite some stereotypes to the contrary, Wal-Mart is attracting lots of young adults.
InfoScout recently conducted research on this subject. As …
Read moreIt’s Not Easy for Foreign Retailers in China
Evans on Marketing Distribution, Global Marketing, Good and Bad Examples of Marketing Best Buy, Carrefour, China, competition, customer expectations, failure, global, Home Depot, Ikea, Metro, retailing, Tesco, trends, Wal-Mart 2
As we know, China has the world’s largest consumer base. Thus, it is now a popular destination for foreign firms. But it is also a difficult place for foreign retailers …
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