Young Adults Shopping at Wal-Mart

Yes, you read the title to this post correctly. Despite some stereotypes to the contrary, Wal-Mart is attracting lots of young adults. InfoScout recently conducted research on this subject. As reported by Jack Neff for Advertising Age, there were some unexpected results: “What’s the hottest big retailer with millennials [young adults]? Wal-Mart. The reason may be its investment […]

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It’s Not Easy for Foreign Retailers in China

As we know, China has the world’s largest consumer base. Thus, it is now a popular destination for foreign firms. But it is also a difficult place for foreign retailers to thrive. Here’s more evidence of this situation. According to Anil Gupta and Haiyan Wang, writing for Businessweek: “While unique, company-specific factors always account for […]

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