The title “Electric Cars on Fire” has dual meanings. First, sales of electric cars continue to rise, as we noted earlier this year. But this title also refers to the …Read more
Expert Insights on Auto Industry Disruptions
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Product Management, Technology and Marketing, Trends analytics, auto, Automotive News, Chris Borroni-Bird, customer expectations, disruptions, EY, General Motors, Julia Steyn, marketplace, Qualcomm, trends, video 2
Automotive News regularly runs an EY Automotive & Transportation Insights page from the EY consulting firm, “featuring videos, insights, opinions, thought leadership, stories, and better questions from EY to help …Read more
Chevy Goes Global
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management analytics, Brazil, business model, Celta, Chevrolet, China, competition, customer expectations, General Motors, global, image, innovation, opportunity, planning, product management, product positioning, Sail, success
Over the years, General Motors has positioned Chevrolet vehicles as a great American brand. Its slogans include “An American Revolution,” “See the USA in your Chevrolet!,” “The Heartbeat of America,” …Read more
Will the Volt Get a Jolt?
Evans on Marketing Global Marketing, Product Management, Technology and Marketing, Trends auto, business model, car, Chevy Volt, customer expectations, customer satisfaction, electric, General Motors, GM, innovation, opportunity, technology, trends, video 1
Thus far, General Motors’ electric Chevy Volt has been an under performer — except in the eyes of General Motors.
Take a look at this video interview with GM CEO …Read more