How Coca-Cola Creates Stories

In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube video on the making of its ads. Today, we consider how Coca-Cola creates stories to communicate with consumers. First, view the Ikea video.   Background of […]

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Ikea Pet Furniture. Yes Pet Furniture.

Many people like cute and humorous ads. See, for example: Ad Campaigns That Inspire .   Rogue One: May Force Still Be with You. Dollar Shave Club Goes Humorous.   Now Ikea is taking its furniture advertising to a higher level of cuteness. The new campaign deals with Ikea pet furniture. Yes pet furniture.   Ikea Pet Furniture. Yes Pet Furniture. As […]

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It’s Not Easy for Foreign Retailers in China

As we know, China has the world’s largest consumer base. Thus, it is now a popular destination for foreign firms. But it is also a difficult place for foreign retailers to thrive. Here’s more evidence of this situation. According to Anil Gupta and Haiyan Wang, writing for Businessweek: “While unique, company-specific factors always account for […]

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