In October 2017, we talked about Ikea’s introduction of pet furniture. And we looked at its clever ad campaign. As part of our Ikea discussion, we showed a YouTube …
Read moreIkea Pet Furniture. Yes Pet Furniture.
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media cats, dogs, Ikea, pet furniture, videos 23
Many people like cute and humorous ads. See, for example: Ad Campaigns That Inspire . Rogue One: May Force Still Be with You. Dollar Shave Club Goes Humorous…
Read moreIt’s Not Easy for Foreign Retailers in China
Evans on Marketing Distribution, Global Marketing, Good and Bad Examples of Marketing Best Buy, Carrefour, China, competition, customer expectations, failure, global, Home Depot, Ikea, Metro, retailing, Tesco, trends, Wal-Mart 2
As we know, China has the world’s largest consumer base. Thus, it is now a popular destination for foreign firms. But it is also a difficult place for foreign retailers …
Read more