Personalize Your Products for Better Customer Relationships

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , , 2

Are you personalizing your products with customers? If no, it’s time!

As Informatica, a data integration firm, notes:

“Personalization is the next big innovation wave in E-commerce. You need …

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Derek Jeter Post-Retirement: A Marketing Superstar Evolves

Evans on Marketing Careers, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , 2

Now that the New York Yankees’ Derek Jeter has retired after a Hall of Fame career and the adulation of fans, he is focusing on his future. His marketing …

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Branding and Millennials

Evans on Marketing Consumers and Their Behavior, Global Marketing, Marketing Communications, Product Management, Social and Digital Media , , , , , , , , , , , 1

As we have written before, millennials represent a very large and distinctive market segment — in the United States and around the world. In setting a brand strategy to …

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Are YOU as Cyber-Secure as You Should Be? Some Video Tips

Evans on Marketing Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , , , , , , , , 3

Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips.

Protect YOURSELF. We …

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