Personalize Your Products for Better Customer Relationships

21 Oct

Are you personalizing your products with customers? If no, it’s time!

As Informatica, a data integration firm, notes:

“Personalization is the next big innovation wave in E-commerce. You need to use everything you know about each customer so you can market and sell to them more effectively in every channel. Everyone’s been saying it for a decade — but now it’s really happening.”

In every channel, intelligent personalization out-performs one-size-fits-all commerce. On Web sites. In E-mail. On mobile apps and sites in call centers. In social media.”

In the slideshow below, Informatica discusses: “Know Your Own Products.” There are many tips.
 

 

2 Responses to “Personalize Your Products for Better Customer Relationships”

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  1. Personalize Your Products for Better Customer R... - October 21, 2014

    […] Are you personalizing your products with customers? If no, it's time! As Informatica, a data integration firm, notes: "Personalization is the next big innovation wave in E-commerce. You need to use…  […]

  2. The Components of Personalized Marketing: From A to Z | Evans on Marketing - December 19, 2014

    […] As we have noted before, customer personalization is an important tactic for marketers — both online and offline. […]

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