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Month: <span>October 2014</span>

Are YOU a Good Job Interviewee?

October 26, 2014 Evans on Marketing Careers advice, career, Careerealism, interview, job, opportunity, planning, self brand, slideshow, tips 1

A great resume can get you in the door for a prospective job. The goal of your resume is to get you through all the filters between your application and …

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What’s Next for B-to-B Marketers?

October 25, 2014 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Social and Digital Media, Trends B to B, B2B, business model, customer expectations, experiential marketing, future, MarketingProfs, planning, slideshow, social media, technology, tips, Top Rank 1

As we have noted before (see, 1, 2, 3), there is a lot for b-to-b firms to think about in planning and enacting their marketing strategies. In …

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Median U.S. Wages Not Looking So Great

October 24, 2014 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Trends customer expectations, customer satisfaction, Great Recession, shopping, trends, wages 1

Although the U.S. unemployment rate has come down in the years following the Great Recession, wages have not really bounced back in real terms (taking inflation into account). And, according …

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Resources for Small Businesses

October 23, 2014 Evans on Marketing Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Online Marketing, Technology and Marketing business model, Inc., opportunity, planning, resources, small firm, tips, UPS Store 2

As we have written about several times before (see 1, 2, 3), small businesses have numerous resource opportunities that they need to know about and utilize.

Here …

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How Much Does Social Marketing Really Cost? The Case of Nestle

October 22, 2014 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Technology and Marketing expenditures, experiential marketing, Facebook, Nestle, Percolate, product management, promotion, social media, Visual.ly 1

Most companies involved with social media are quite interested in keeping costs under control — and ensuring that those costs result in real benefits to those firms.

With this mind, …

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Categories

Marketing Communications (1,245)
Social and Digital Media (1,213)
Consumers and Their Behavior (1,083)
Trends (1,004)
Business Analytics and Marketing Information (948)

Tags

opportunity (864)
customer expectations (840)
planning (803)
tips (744)
experiential marketing (695)

Year

2022 (51)
2021 (180)
2020 (228)
2019 (199)
2018 (216)

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