If you use social media, one issue that arises is whether it is legally OK to use an image (photo, etc.). The rules and intent differ in the use of …
Read moreA New Focus for P&G
Evans on Marketing Global Marketing, Product Management, Trends analytics, business model, competition, customer expectations, innovation, opportunity, Pareto, Procter & Gamble, product management, strategy 1
Procter & Gamble, the long-time world leader in consumer products and the leading global advertiser, is ready to embark on another new strategy. It has tried many tactics in …
Read moreAmazon Versus Hachette, Amazon Versus Disney, Etc.
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Sports and Entertainment Marketing Amazon, business model, competition, customer expectations, customer satisfaction, Disney, dispute, ethics, Hachette, online shopping, price, trust 2
Optimism Versus Pessimism?
Evans on Marketing Careers, Consumers and Their Behavior, Social and Digital Media infographic, information, optimism, persona, pessimism, reality, role, tips, work 2
Generally speaking, into which category do YOU fall: optimist or pessimist? Maybe, the best answer should be both — depending on the situation.
As Sumathi Reddy writes for the Wall …
Read moreSelf-Branding for Personal and Career Success
Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show on the topic of self-branding for personal and career success. In this …
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