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Month: <span>August 2014</span>

Visualizing Big Data — A Microsoft Video

August 25, 2014 Evans on Marketing Business Analytics and Marketing Information, Technology and Marketing, Trends analytics, B to B, B2B, big data, Microsoft, technology, video 2

Microsoft has developed an interesting video overview that demonstrates the extent and value of big data.

Click the image to access the video.

…

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Trends in Online Shopping

August 24, 2014 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing customer expectations, experiential marketing, infographic, online, opportunity, planning, shopping, trends 2

As we have reported before (click here, for example), online retailing remains strong both in the United States and around the world.

Here is an infographic from SnapParcel…

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The Use of Speech Analytics

August 23, 2014 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Technology and Marketing 1to1, analytics, experiential marketing, infographic, innovation, speech, trends 1

1to1 Media has just published a new infographic about the use of technology in analyzing speech in business settings. Check it out.

…

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Ad Age’s 2014 Hispanic Fact Pack

August 22, 2014 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Trends 2014, Ad Age, advertising, analytics, customer expectations, demographics, fact pack, Hispanics, market segment, opportunity, trends 1

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — …

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Want to Perform at the Super Bowl? Pay for Play May Be Coming

August 21, 2014 Evans on Marketing Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing Beyonce, Coldplay, entertainment marketing, experiential marketing, halftime show, Katy Perry, opportunity, Paul McCartney, promotion, Rihanna, Rolling Stones, social media, sports marketing, Super Bowl, trends 1

Most of us already know that the National Football League is the most popular and profitable sports entity in the United States — by a wide margin. NFL prime-time TV …

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