Over the last several years, Xerox has dramatically transformed itself from a company reliant on imaging/copying products to a firm that is much diversified:
“Xerox is best known for the …
Read moreOptimism Versus Pessimism?
Evans on Marketing Careers, Consumers and Their Behavior, Social and Digital Media infographic, information, optimism, persona, pessimism, reality, role, tips, work 2
Generally speaking, into which category do YOU fall: optimist or pessimist? Maybe, the best answer should be both — depending on the situation.
As Sumathi Reddy writes for the Wall …
Read moreAttracting and Motivating Employees: Google Really Gets It!
Evans on Marketing Careers, Global Marketing, Good and Bad Examples of Marketing best, business model, career, competition, employee, global, Google, opportunity, perks, strategy, success, work 7
Google is not just a technology and communications giant, it is also rated as the best place to work in Fortune’s 2013 ranking: “The Internet juggernaut takes the Best …
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