August 2014

What Binge Viewers Want

August 14, 2014 Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing advertising, analytics, Annalect, binge viewing, customer expectations, customer satisfaction, eMarketer, entertainment marketing, experiential marketing, promotion, trends 1

In recent years, due to the widespread availability of DVRs and on-demand programs, more people have been engaging in “binge” viewing — whereby they watch multiple episodes of a program …

Be a Smarter Tourist: Avoid These Scams

August 13, 2014 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues customer expectations, dishonesty, ethics, infographic, Just the Flight, scam, tips, tourist, trends, trust 4

It is currently the height of the tourist season in many countries. As such, smart tourists must be aware of — and protect themselves against — the numerous scams that …

Having Realistic Career Expectations

August 12, 2014 Evans on Marketing Careers career, Careerealism, expectations, job, planning, satisfaction, success, tips 2

Are you realistic in your expectations regarding your current job and your long-term career prospects?

According to Dorothy Tannahill-Moran, writing for Careerealism:

“Our expectations serve us like a yardstick where …

How to Keep Your Resume on Target

August 11, 2014 Evans on Marketing Careers advice, Careerealism, condense, opportunity, planning, resume, short, tips 3

Is your resume too long? Is it unfocused? Does it include unnecessary material? If you answer yes to any of these questions, it’s time to act.

Here’s some good advice …

Tips for Using Microcontent in Social Media Marketing

August 10, 2014 Evans on Marketing Consumers and Their Behavior, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, customer expectations, experiential marketing, innovation, microcontent, tips, trends, video, Vine, Visual.ly 3

The latest new term for our bulging marketing dictionary is “microcontent.” According to Danyl Bosomworth (co-founder of Smart Insights and Managing Director of First 10 Digital):

“Essentially, microcontent is …

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Month: <span>August 2014</span>