For decades, soccer has been a leading participation sport in the United States. But TV viewership has lagged behind.
With the 2014 World Cup being in time-zone-friendly Brazil — and …
Read moreIs Everything You Know About ROI Wrong?
For most companies, maximizing their return on investment (ROI) is a key goal that drives their strategies. But are they using and measuring ROI properly? Sometimes, ROI is not so …
Read moreAn Interesting New Concept: “Sympathetic Pricing”
As we have written several times before, the marketing dictionary seems to be exploding. The new term for today is sympathetic pricing.
According to Trendwatching.com, sympathetic pricing is …
Read moreDigitizing the Path to Purchase
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing customer expectations, experiential marketing, McKinsey, multichannel, opportunity, planning, purchase, tips, trends
Understanding the consumer’s new path to purchase, which often often involves a digital stage in the process, is important for virtually every firm.
As such, a recent article from McKinsey’s …
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