As we have written before (see for example, 1, 2, 3), more and more marketers have become involved in big data analysis.
Now, comes new research from …
Read moreHow Much of a Cross-Platformer Are You?
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media communication, eMarketer 1
From 2010 to 2014, the time spent per day on tablets went from 21 minutes to 2:43 hours, and use for smartphones rose from 40 minutes to 2:14 hours.
Click …
Read moreTV Everywhere Is Booming
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing business model, competition, customer expectations, eMarketer, experiential marketing, mobile media, Oracle, trends, TV, TV everywhere, Viacom, viewing 1
As we have noted before, television viewing behavior is quickly evolving (yes, that’s an oxymoron, 🙂 ). Now, the “TV Everywhere” phenomenon means that fewer of us our tied …
Read moreThe Value of the Occupational Outlook Handbook
Evans on Marketing Careers career, job qualifications, Occupational Outlook Handbook, opportunity, planning, tips
A great FREE career resource!…
Read moreAre Sports Sponsorships Worth the Investment?
Evans on Marketing Global Marketing, Marketing Communications, Sports and Entertainment Marketing advertising, McKinsey, planning, promotion, sponsor, sports marketing, trends, World Cup 2
Yesterday, we looked at the growing U.S. TV audience for soccer and the opportunities this provides to sponsors and advertisers.
Today, let us look at the financial dimensions of sports …
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