Vocus has put together an excellent set of ten key metrics to measure marketing success: “Planning your marketing strategy for 2013 requires more than just anticipating the latest trends and tools. To plan marketing campaigns that support your overall business strategy, analyze your 2012 results with these key performance indicators and adjust your tactical mix accordingly. What are your business goals this year? A move into new markets? Better customer retention? To become the biggest player in your region? To tailor your marketing strategy to support these business goals, you need to know your strengths and weaknesses in each area. Understand them by assessing last year’s results through key performance indicators (KPIs).”
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