Key Metrics for Marketing Success in 2013

Vocus has put together an excellent set of ten key metrics to measure marketing success: “Planning your marketing strategy for 2013 requires more than just anticipating the latest trends and tools. To plan marketing campaigns that support your overall business strategy, analyze your 2012 results with these key performance indicators and adjust your tactical mix […]

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A Guide to Marketing Metrics & Analysis

Want to learn more about marketing metrics? If yes, check out this 70-page report from Marketo, which specializes in marketing automation and sales effectiveness software.  

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