It is imperative for companies to find ways to get people to be less frugal in their shopping behavior. As reported in Promo: “A broad trend that can’t be …
Read moreUsing Multi-Sensory Techniques To Pique Consumers’ Interest
As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant …
Read moreThe Future for Shopping: Herding Vs. Empowerment
Consider this comment from our vantage points as businesspeople AND as consumers: “Businesses today tend to herd customers as if they were cattle, but a revolution in personal empowerment is …
Read moreThe Growing Online Presence of TV Shows
Photo credits: Jeff Huang (photo illustration); Clockwise from top left: Getty Images; Bedrocket Media/Network A; Netflix; Scotch Films; Reuters; iStockphoto; Aaron Epstein/BlackBoxTV; Everett Collection; Associated Press
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Read moreInside the Mind of the Social Customer
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Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those …
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