Online Marketing Metrics

Look at this infographic to see what metrics marketers are using to measure online content effectiveness. by Pardot Post suggested by KCJ  

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Americans Are BUYING Music. Now, That’s an Interesting Concept!

Despite the massive amount of music that is illegally downloaded, Americans are still actually purchasing a lot of their music. According to Ethan Smith, writing on the Wall Street Journal Blog: “The U.S. may not be the land of the free, after all — at least not of free music. Americans bought twice as many […]

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How Businesses Can Better Use the Facebook Timeline

Vocus is a leader in cloud-based marketing and PR software that better enables businesses to reach and influence shoppers across a variety of social networks, online sites, and other media. The firm regular publishes targeted white papers. Click the image below to access the white paper on how to utilize the Facebook timeline more effectively. […]

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LeBron James + Nike = $300?

Nike is ready to launch a new $300 pair of sneakers called the Lebron X, endorsed by NBA MVP and Olympics star LeBron James of the Miami Heat. This is new as a price point even by Nike’s high standards. So, let’s look at a couple of different perspectives on this. As reported by Shelly […]

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Turning Frugals into Frequent Shoppers

It is imperative for companies to find ways to get people to be less frugal in their shopping behavior. As reported in Promo: “A broad trend that can’t be ignored is the rise of the newly frugal shopper and the erosion of brand loyalty caused by shoppers who spend more time than ever before researching […]

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Using Multi-Sensory Techniques To Pique Consumers’ Interest

As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant and author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, shared tips for retailers in search of new ways to connect […]

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The Future for Shopping: Herding Vs. Empowerment

Consider this comment from our vantage points as businesspeople AND as consumers: “Businesses today tend to herd customers as if they were cattle, but a revolution in personal empowerment is under way — and buying will never be the same again, says author Doc Searls. He discusses his new book, The Intention Economy, with the […]

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The Growing Online Presence of TV Shows

  Photo credits: Jeff Huang (photo illustration); Clockwise from top left: Getty Images; Bedrocket Media/Network A; Netflix; Scotch Films; Reuters; iStockphoto; Aaron Epstein/BlackBoxTV; Everett Collection; Associated Press Click the image for the full story This Wall Steet Journal report by John Jurgenson notes that: “For veterans of movie studios and TV networks, the Web beckons as […]

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Inside the Mind of the Social Customer

    Click the image for the full story Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement.

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