Gen Z becoming the largest generational group in the U.S.
Read moreMillennials, Generation Z Greatly Differ
Who Are Millennials and Gen Z? As this post discusses, Millennials, Generation Z differ greatly. Millennials represent the largest U.S. population group. And that makes them attractive for business. According to Pew Research: “They have topped Baby Boomers. Now, Millennials, ages 18-34 in 2015, number 75+ million.” Marketers appeal to millennials through brands (led by […]
Read moreBrands That Millennials Love
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends 2016, Apple, competition, customer expectations, Millennials, Moosylvania, Nike, opportunity, planning, Samsung, social media, Sony, success, Target, top brands, trends, trust 16
As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed the way we interact with one another – people no longer […]
Read moreWhat Generation Has the Best Future in Entrepreneurship?
As we noted in a prior post, according to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby […]
Read more