Millennials, Generation Z Greatly Differ

Who Are Millennials and Gen Z? As this post discusses, Millennials, Generation Z differ greatly. Millennials represent the largest U.S. population group. And that makes them attractive for business. According to Pew Research: “They have topped Baby Boomers. Now, Millennials, ages 18-34 in 2015, number 75+ million.” Marketers appeal to millennials through brands (led by […]

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Brands That Millennials Love

As we have noted before, Millennials represent a huge, demanding, and challenging consumer segment for marketers. With that in mind, let’s ask: What brands are doing best among Millennials? Recently, Moosylvania — a company involved with branding, digital, and experiential (“Digital connectivity has changed the way we interact with one another – people no longer […]

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What Generation Has the Best Future in Entrepreneurship?

As we noted in a prior post, according to the Pew Research Research Institute: “Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates recently released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby […]

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