Post-it-Notes: The Story of a Long-Time Winning Brand

Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , , , , , , 7

The Post-it Note product line from 3M has been around for decades. It is certainly a mature and global brand — but one that is still evolving in this high-tech …

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The U.S. Leads in People’s Use of QR Codes

Evans on Marketing Business-to-Business, Global Marketing, Social and Digital Media, Technology and Marketing, Trends , , , , , , , , , , , , 3

QR codes are becoming big tools for marketers and much more popular for smartphone and tablet users. Here is what a typical QR code looks like.

What exactly is a …

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Is There a Market for Online Textbooks?

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , , , , , 8

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may …

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Are Customer Reviews More Important Than Professional Reviews?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , , , 12

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers,…

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