How Affluent Americans Live

Income/wealth is distributed quite unevenly in the United States and around the world. And high poverty rates exist globally. But today, we look at the upper end of the income spectrum. How affluent Americans live. Their demographics and behavior impact many firms. In the United States, 28 percent of households earn at least $100,000 per […]

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Infographic: How Do Tech-Savvy People Spend Time?

Would you consider yourself to be “tech savvy” or “barely tech literate” — or somewhere in-between? Although some of us may have a way to go, a greater number of people today (about one in eight) — especially younger adults — are more tech savvy than ever before. For those of you who are tech […]

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Meet the NEW Family — A JWT Intelligence Report

We know that families and households around the world have been changing for decades — in terms of demographics, lifestyles, shopping behavior, and more. Do marketers fully get all of these changes? There is an interesting and eye-opening new report from JWT Intelligence: “The notion of family is rapidly evolving, but many brands aren’t yet […]

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What Media Are Most Popular with the U.S. Audience

Not surprisingly, in 2013, U.S. adults have begun spending more time daily online than watching TV. Print media are continuing to struggle for an audience. To learn more, click the chart below.    

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