Wearables Not Just for Younger Folks. An interesting title, right? 🙂 Well, we are witnessing a huge growth in wearables among older adults.
To begin, look at these two prior …
Read moreHow Affluent Americans Live
Income/wealth is distributed quite unevenly in the United States and around the world. And high poverty rates exist globally. But today, we look at the upper end of the income …
Read moreLatest Social Media Demographics by Platform
As we know, most adults participate in some form of social media. But marketers want to know the current demographics of the users of various social media platforms.
Read moreDemographics Versus Psychographics
Most marketers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many marketers recognize that understanding consumer lifestyles and personalities are …
Read moreAs the World Ages: What Are the Marketing Implications?
People in the United States and around the globe are living longer now than in the past. For example, according to the National Vital Statistics Report, a typical 50-year-old …
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