How Affluent Americans Live

Income/wealth is distributed quite unevenly in the United States and around the world. And high poverty rates exist globally. But today, we look at the upper end of the income spectrum. How affluent Americans live. Their demographics and behavior impact many firms. In the United States, 28 percent of households earn at least $100,000 per […]

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Latest Social Media Demographics by Platform

As we know, most adults participate in some form of social media. But marketers want to know the current demographics of the users of various social media platforms. Sprout Social has uncovered data on a number of social media platforms and published the terrific infographic shown below: “In the social media industry, your audience demographics […]

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Demographics Versus Psychographics

Most marketers use consumer demographics (easily identifiable and measurable data) when determining and appealing to their target market. In addition, many marketers recognize that understanding consumer lifestyles and personalities are crucial in target marketing. However, too many companies do not place enough emphasis on the latter. Here is a synopsis of the situation from Alexandra […]

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As the World Ages: What Are the Marketing Implications?

People in the United States and around the globe are living longer now than in the past. For example, according to the National Vital Statistics Report, a typical 50-year-old male in the United States now has a future life expectancy of about 30 years (five years longer than in 1970), and a typical 50-year-old U.S. […]

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Updating Our Most Popular Post EVER

Online Shopping Behavior by Gender and Age has been our most popular post since we started this blog in 2012. It has been viewed thousands of time. Thank you! As a result, with the start of 2016, we are updating this post with EIGHT new sources of information (all published in 2015) on online shopping […]

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Is This a Surprise? Smart Homes Desired Across Generations

There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology. But, according to a recent study by the Harris Poll, this stereotype is greatly overstated. As reported by eMarketer: “It isn’t safe to assume smart-home devices only appeal to always-connected millennials. Early adopters of devices […]

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Meet the NEW Family — A JWT Intelligence Report

We know that families and households around the world have been changing for decades — in terms of demographics, lifestyles, shopping behavior, and more. Do marketers fully get all of these changes? There is an interesting and eye-opening new report from JWT Intelligence: “The notion of family is rapidly evolving, but many brands aren’t yet […]

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Ad Age’s 2014 Hispanic Fact Pack

There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — market segment for marketers. One good resource for understanding and marketing to Hispanics is the FREE Advertising Age Hispanic Fact Pack 2014. Click the contents […]

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