In this era of consumer self-awareness, marketers are interested in health-related questions such as these: Do you think YOU are healthy? If yes or no, what criteria are you using? Are you being truthful or rationalizing? How would you describe your eating patterns and level of physical activity?
Recently, Nielsen conducted in-depth research on this subject. Here are some meaningful conclusions:
“Despite the recent explosion of the health-and-wellness industry, one-third of American adults remain clinically obese. According to findings in the Nielsen/NMI Health and Wellness in America report, we literally want to have our cake and carrot juice — and eat them, too. For example, while 75 percent of us say we feel we can manage health issues through proper nutrition, a whole 91 percent of us admit to snacking all day on candy, ice cream, and chips. So, why is there a disconnect between our what we know is healthy and what we actually do? What are the perceptions around ‘health foods’ that prevent us from making better choices? And how can retailers help bridge the gap?”