As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.
Movie Milestones
Rating the Super Bowl Ads: What’s YOUR Take?
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing 84 Lumber, advertising, AirBnB, Audi, Bai Brands, best, Budweiser, customer expectations, entertainment marketing, Honda, Kia, most popular, Mr. Clean, promotion, social media, sports, Super Bowl, Tide 2
From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews …
Read moreRogue One Is Finally Here!
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, customer expectations, customer satisfaction, entertainment marketing, experiential marketing, Hofstra University, joel evans, opportunity, planning, promotion, radio interview, Rogue One, social media, Star Wars, success, tie-ins, total revenue, Zarb School 9
Professor Evans recently did a radio interview following up on our prior post on Rogue One.
Click to listen to that interview.
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Read moreRogue One: May the Force Still Be with You
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing business model, customer expectations, customer satisfaction, entertainment marketing, experiential marketing, opportunity, planning, promotion, Rogue One, social media, Star Wars, success, tie-ins, total revenue 22
Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith.
This year, on December 16, …
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