Our Most Popular 2018 Posts

At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please do. As you will see, they cover a wide variety of topics.   Our Most Popular 2018 Posts In 2018, these are Evans on Marketing’s 10 […]

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Budweiser Ramping Up Its World Cup 2018 Marketing Efforts

Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s total costs of marketing/advertising will run into the hundreds of millions of dollars. During the last World Cup in 2014, we asked Are Sports Sponsorships […]

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Many Companies Remain Unready for GDPR

On May 25, 2018, GDPR goes into effect. In June 2017, we addressed this question. Will Companies Be Ready for Europe’s General Data Protection Rule? Despite the long lead time, many firms remain unready for GDPR. In fact, the law was passed in April 2016. What is GDPR? And why do many firms remain unready for […]

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Tracking Small Business Trends

As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so. Before studying trends, read these posts: Small Business Saturday Marketing Tips for Small Businesses Best Blogs for Small Business Small Businesses and Success/Failure Now, we turn to 2018 […]

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Fortune Cites 2018 Best 100 Employers

As we have written about the Glassdoor best employer rankings, Fortune’s annual employer rankings bring something different to the table. Hence, today’s post: Fortune Cites 2018 Best 100 Employers . Below, we’ll show why Fortune’s employer rankings are so helpful. So, where do YOU want to work? But before reading below, take a look at […]

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Rating Super Bowl LII Advertising

Today, we conclude our three-part series on the 2018 Super Bowl. On Sunday, we looked at a number of 2018 Super Bowl LII Fun Facts. Yesterday, we watched Several Super Bowl LII Company Ads. Now, we look at three sources rating Super Bowl LII advertising . If you want to easily access all Super Bowl […]

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2018 Marketing Budget Trends

With this post, we begin a three-part primer on the marketing budget. This topic merits such detailed coverage. Today, we look at 2018 Marketing Budget Trends. Then, we cover our 2018 Marketing Budget Strategies. And we conclude with our 2018 Marketing Budget Free Templates. This material builds on our earlier discussions. For example, see: Marketing […]

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2018 Projected Global Wage Growth

In this post, we look at 2018 projected global wage growth. Why? For many (most) of us, salary/wage data acts as a useful tool. With such data, we can better judge our value to the company and for our job sector. As these links show: Robert Half 2018 Salary Guides Looking for Marketing Salary Information? […]

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Firms on Glassdoor’s Best Employers Survey Each Year

In December, we highlighted Glassdoor’s 2018 Best U.S. Employers. And we studied Optimizing Employer-Employee Relationships. Earlier last year, we posted about Marketing Career Planning and Career Development. In addition, we looked at Getting Off a Bad Career Path. Today, we see the  firms on Glassdoor’s best employers survey each year . There are only three […]

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Best Business Books to Read in 2018

As we head into the new year, what are the best business books to read in 2018 ? With this in mind, we present links to many “best” business book lists. So, click a link below. And start reading a business book that interests you. 🙂 🙂 🙂 🙂 For comparison, take a look at […]

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