Expected Halloween 2018 Spending

As we reported last year, “Halloween Spending Is Big Business.” Here, we examine expected Halloween 2018 spending. How much are people spending? And on what? Will 2018 Halloween sales exceed those in 2018? Given the state of the economy, we would certainly expect that. What Is the Level of Expected Halloween 2018 Spending? Halloween is […]

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The Value of Online Surveys: Looking Back and Looking Ahead

Hofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.” This is the premise of the new article in Internet Research: “Internet-based research has come of age. About 13 years ago, when “The value of online surveys” was published in Internet Research (Evans and Mathur, […]

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Our Most Popular 2018 Posts

At Evans on Marketing, we have presented about 75 posts through May 11. Today, we cite our most popular 2018 posts to date. If you haven’t read them, please do. As you will see, they cover a wide variety of topics.   Our Most Popular 2018 Posts In 2018, these are Evans on Marketing’s 10 […]

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Budweiser Ramping Up Its World Cup 2018 Marketing Efforts

Once again, Anheuser-Busch is a major sponsor of the World Cup, this time in Russia. And already, we see Budweiser ramping up Its World Cup 2018 marketing efforts. The firm’s total costs of marketing/advertising will run into the hundreds of millions of dollars. During the last World Cup in 2014, we asked Are Sports Sponsorships […]

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Many Companies Remain Unready for GDPR

On May 25, 2018, GDPR goes into effect. In June 2017, we addressed this question. Will Companies Be Ready for Europe’s General Data Protection Rule? Despite the long lead time, many firms remain unready for GDPR. In fact, the law was passed in April 2016. What is GDPR? And why do many firms remain unready for […]

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Tracking Small Business Trends

As with large firms, tracking small business trends is imperative. IF small firms want to adapt to the marketplace! To best face competition, they must do so. Before studying trends, read these posts: Small Business Saturday Marketing Tips for Small Businesses Best Blogs for Small Business Small Businesses and Success/Failure Now, we turn to 2018 […]

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Fortune Cites 2018 Best 100 Employers

As we have written about the Glassdoor best employer rankings, Fortune’s annual employer rankings bring something different to the table. Hence, today’s post: Fortune Cites 2018 Best 100 Employers . Below, we’ll show why Fortune’s employer rankings are so helpful. So, where do YOU want to work? But before reading below, take a look at […]

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