Tag Archives: 2018

Glassdoor’s 2018 Best U.S. Employers

14 Dec

Looking for a new job or career? Glassdoor provides a lot of good information. And that includes Glassdoor’s 2018 best U.S. employers listings. Also, Glassdoor separates the listings by company size. In that way, small and medium firms get recognized. What makes Glassdoor unique? As the firm reports:

“Glassdoor is one of the fastest growing jobs and recruiting sites. Glassdoor holds a growing database of millions of company reviews, CEO approval ratings, salary reports, interview reviews and questions, benefits reviews, office photos and more. Unlike other jobs sites, all of this information is entirely shared by those who know a company best — the employees.”

And the Glassdoor employer rankings are a nice complement to other review services. And those include rankings by Universum: 2017 Most Attractive U.S. Employers and 2017 Most Attractive Global Employers.

 

Glassdoor’s 2018 Best U.S. Employers: Large Firms

Recently, Glassdoor produced its 2018 rankings of the best U.S. employers. As noted in the previous section, the ranking is based on employee feedback. The rankings are divided into two categories: large firms and small/medium firms. For large firms, 100 companies are ranked.

Glassdoor's 2018 best U.S. employers

Now, take a look at the top ten large firms. And click the links for company information:

  1. Facebook.
  2. Bain & Company.
  3. Boston Consulting Group.
  4. In-N-Out Burger.
  5. Google.
  6. lululemon.
  7. HubSpot.
  8. World Wide Technology.
  9. St. Jude Children’s Research Hospital.
  10. Ultimate Software.

So, here’s a video about Facebook employees.

 

 

Glassdoor’s 2018 Best U.S. Employers: Small & Medium Firms

In Glassdoor’s 2018 ranking of best small and medium U.S. firms, 50 companies are ranked. The top ten include [And remember to click the link to learn about the companies.]

  1. Silverline.
  2. New Home Star.
  3. Next Century.
  4. Acceleration Partners,
  5. Zoom Video Communications.
  6. OppLoans.
  7. Glint.
  8. Life.Church.
  9. CB Insights.
  10. CarShield.

Because of firm size, you may not them. Thus, how many names do you recognize?

Next, click the image of employees on the beach to see a photo montage of Silverline employees.

Glassdoor's 2018 Best U.S. Employers Silverline

 

Key 2018 Influencer Marketing Trends

6 Dec

As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.

 

What Is Influencer Marketing”

According to Evans on Marketing: “Influencer marketing is a BIG deal. With it, we target well-known individuals. Their effect on the purchase decision is high for some consumers (followers).”

Consider these remarks from the CEO of TopRank Marketing:

What does ‘influencer marketing’ mean you? Do you think of celebrities with product photos on Instagram? Or having a famous YouTuber run a contest? Why not send products to bloggers? And hope they do a nice review? Surely that’s not all marketers want from influencer relationships.”

“Think of brands working with or paying influential people to create content. And how that lifts brand credibility and reach.”

Click the links to read further:

 

Key 2018 Influencer Marketing Trends

Now, we review 2018 influencer marketing trends.

As Vivian Michaels observes for TNW:

“The popularity of influencer marketing rose 90x from 2013 to 2016. And it doubled the first nine months of 2017. Reasons range from their versatility (for all businesses) to their noninvasive nature. Because of this, we need to study trends.”

Thus, Michaels identities seven key 2018 trends:

  1. Value of services to increase. Influencers are sought-after on social media. Witness the rise of accounts with thousands of followers. At the same time, more firms will use influencer marketing. Thus, demand for social media personalities increases the their service value.”
  2. KPI and ROI measuring vital. With high demands on influencer campaigns, we want to measure key performance indicators (KPI) and return on investment (ROI). Thus, we expect new software and marketing platforms.”
  3. The year of integration. 2018 will see brands combine different influencer types. Each group reaches a specific target. And that reaches more people.”
  4. Video marketing critical for online audience. Video reduces me-too messages. And it is engaging.”
  5. Lawsuits against brands and influencers. Influencers and brands are careful. Yet, in 2018 we expect lawsuits to grow.”
  6. ‘Fake’ influencers with bought followers. “For little cost, a social media user gets thousands of followers. They have a big fan base. But, they buy them.”
  7. Instagram to surpass one billion users. Instagram is popular. in 2018, its influencer marketing will rise.”

 

Click the image to learn further.

Key 2018 Influencer Marketing Trends. Seven to Consider.
 

Revitalizing Toyota Camry’s Image

14 Sep

The Toyota Camry has been the best-selling non-pickup truck brand in the United States for several years. Nonetheless, the brand’s image has been been rather “vanilla.” It’s trying now to change that.

As Edmunds reported:

“Toyota pulled the wraps off the all-new 2018 Toyota Camry at the 2017 Detroit Auto Show. Though sedan sales have lost ground to crossovers in recent years, any manufacturer would be thrilled to offer a vehicle in its lineup that could emulate the Camry’s perennially robust sales performance. So, yes, the debut of new Camry is a big deal.”

“With that said, the Camry has a reputation of being plain vanilla (we’ll only point out that vanilla is far and away the most popular flavor of ice cream). The 2018 model apparently aims to reverse that perception. The SE and XSE trim levels represent what is easily the boldest Camry yet, with a hint of rear fender bulge, well-considered proportions, and a confident face. Entry-level LE and XLE models are more subdued, save for an imposing grille. Sure, the new Camry’s various creases on the hood and the flanks are a bit fussy, but the new car’s attitude is undeniable.”

“Beyond the striking new styling, Toyota promises that the new car is significantly more driver-focused, offering superior driving dynamics. Engineers point to its lower roof and seating position, both of which drop an inch compared to the current model to help lower its center of gravity. A 1.5-inch-lower hoodline is said to improve outward visibility in the bargain, so it won’t feel as if you’re sitting in bathtub.”

 

 

In addition to revamping the Camry for 2018, Toyota is updating its advertising strategy on social media and for TV — including the use of emojis.

Acording to E.J. Schultz, writing for Advertising Age:

“Twitter introduced emoji targeting last year, allowing advertisers to steer ads to people that have recently tweeted emojis or engaged with other emoji-laden tweets to determine a person’s interests and mood. Toyota’s campaign shows a huge array of videos featuring Camry drivers with emojis as heads. For instance, a person who recently tweeted a smiley face icon could be targeted with a promoted tweet. The campaign also includes more traditional elements, like TV ads. The spots pair music with music-like sounds coming from the Camry, such as an engine revving.”

 

 

 

 

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