Despite perceptions to the contrary, on a global basis, the brick-and-mortar store is not fading away in the face of online and mobile shopping — as long as such stores …
Read moreHow Do College Students “Connect” with Brands?
Marketers today recognize the enormous buying power of college students and very much want to gain their attention and patronage. But are marketers able to “connect” with college students through …
Read moreMarketers Are Using Social Media. Are They Doing It Well?
In response to this question, eMarketer reports that:
“Nearly nine in 10 U.S. companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates, …
Read moreWhat Any Marketer Can Learn from Amazon Prime
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Social and Digital Media Amazon, Amazon Prime, competition, customer expectations, customer loyalty, customer service, eMarketer, strategy, success 1
Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with …
Read moreFor Marketers: Big Data Marches Ahead
In what areas are big data having the biggest impact?
Check out research reported by eMarketer by clicking the chart.
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