For Marketers: Big Data Marches Ahead

14 Nov

In what areas are big data having the biggest impact?

Check out research reported by eMarketer by clicking the chart.


2 Responses to “For Marketers: Big Data Marches Ahead”


  1. Why Is the Management of Big Data So Difficult? | Evans on Marketing - July 13, 2015

    […] times before, big data analytics are here to stay and growing in importance. [See, for example, 1, 2, 3, 4.] Nonetheless, big data analytics are not […]

  2. The State of Big Data in 2017 | Evans on Marketing - February 13, 2017

    […] we have noted several times over the years (see for example: 1, 2, 3), big data are an important element of the marketer’s toolbox. So, what is the state of big […]

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