In today’s multimedia, digital advertising/promotion environment, consumers do not view all sources as equally trustworthy (or very trustworthy). For this post, let’s consider the trustworthiness of media by women consumers.…
Read moreeMarketer’s Global Ad Tool
Want to learn more about ad spending around the world? Well, eMarketer recently published a neat interactive global ad tool to help you do just that:
“We’ve gathered the data …
Read moreRetailing Leads U.S. Industries in Digital Ad Spending
Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Trends advertising, digital, eMarketer, opportunity, promotion, technology, trends. 1
The Growth of the Chief Digital Officer (CDO)
Looking for a career with a lot of long-term potential? Then, consider a career path in the management and/or marketing of the digital arena. This field is exploding across industries …
Read moreMobile Internet Advertising Is Booming
Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Trends advertising, eMarketer, mobile, mobile media, opportunity, planning, trends 14
In a very short time, mobile advertising has really taken off. And it promises to keep on booming. Thus, marketers must act accordingly. 🙂
According to new research by eMarketer:…
Read more