Marketers Are Using Social Media. Are They Doing It Well?

In response to this question, eMarketer reports that: “Nearly nine in 10 U.S. companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates, but that doesn’t mean it’s easy. December 2014 polling by Ascend2 found that marketing professionals worldwide still faced many obstacles to achieving social media marketing […]

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