Unilever is one of the world’s leading consumer products companies, with such brands as Ben & Jerry’s, Dove, Hellmann’s, Lipton, and Pond’s. Its Web site notes: “On any given day, …
Read moreIs the P&G Innovation Well Running Dry?
For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, …
Read moreDoes Apple NEED a New iPhone?
Apple has had a lot of good news lately, including its position as the most valuable company in the world.
Nonetheless, Erik Roberts, writing for CBS MarketWatch, says: “Even though …
Read moreSmall and Medium-Size Businesses Struggling with Social Media
According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and …
Read moreCereal Marketing Goes Global
Evans on Marketing Global Marketing, Product Management, Trends advertising, Brazil, cereal, China, competition, culture, Euromonitor, General Mills, global, India, Kellogg, marketing, opportunity, PepsiCo, promotion, Ralcorp, trends
Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their …
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