We tend to think of honesty in terms of business tactics. But, what about us individual people? Today, we look at how honest people are. To answer this question, …
Professions Perceived as Most Ethical – and Most Unethical
Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices:Read more
Being Ethical in Marketing Research
To quote from our textbook (Marketing in the 21st Century): “In any marketing situation, ethical behavior based on honest and proper conduct (‘what is right’ and ‘what is …Read more
A Spoof on “Honest” Ad Slogans? LOL
Over the years, consumers have often wondered about the honesty of the ads they watch or view.
Click on the image to see a number of hypothetical ad slogans that …Read more
Is It OK to Leave a Job Off Your Resume?
This is an interesting ethical question. Ethics includes questionable behavior that involves both errors of commission and omission. For many job applicants, the answer depends on how likely the applicant …Read more