Professions Perceived as Most Ethical – and Most Unethical

Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices: World’s Leading Ethical Firms 2017. Ethical Selling: Not Always an Oxymoron. Misleading Marketing. Impact of Company Ethics on Consumers. For most of us, the leading study of ethics in the […]

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Being Ethical in Marketing Research

To quote from our textbook (Marketing in the 21st Century): “In any marketing situation, ethical behavior based on honest and proper conduct (‘what is right’ and ‘what is wrong’) should be followed. This applies both to situations involving company actions that affect the general public, employees, channel members, stockholders, and/or competitors and to situations involving […]

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A Spoof on “Honest” Ad Slogans? LOL

Over the years, consumers have often wondered about the honesty of the ads they watch or view. Click on the image to see a number of hypothetical ad slogans that we might have been thinking about, but will never really see — from graphic designer Clif Dickens.    

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Is It OK to Leave a Job Off Your Resume?

This is an interesting ethical question. Ethics includes questionable behavior that involves both errors of commission and omission. For many job applicants, the answer depends on how likely the applicant feels that the company will actually find out the about omission — and not the ethics of the situation. So, consider this note to Suzanne […]

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How Honest Are YOU?

As consumers, we frequently worry about being cheated through dishonest business practices. So, a good counter balance would be: How honest are we? In summer 2013, Honest Tea, a unit of Coca-Cola Co., “put consumers’ honesty to the test with experiments in all 50 states and Washington, D.C. Overall, its National Honesty Index found that […]

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Are Some Price Discounts an Illusion?

When is a sale a sale? Click here to learn more:   Are Some Price Discounts an Illusion?   If you like this post, sign up to follow:    http://bermanevansretail.com  

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Is There Really Charity in Some Charities?

The good deeds of athletes and other celebrities — as well as the bad ones — are often publicized in the media (click here, for example). Through the sales of his Newman’s Own food products, the late actor Paul Newman was responsible for raising more than $320  million that was distributed to a wide variety […]

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