Being Ethical in Marketing Research

To quote from our textbook (Marketing in the 21st Century): “In any marketing situation, ethical behavior based on honest and proper conduct (‘what is right’ and ‘what is

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A Spoof on “Honest” Ad Slogans? LOL

Over the years, consumers have often wondered about the honesty of the ads they watch or view.

Click on the image to see a number of hypothetical ad slogans that

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