Expert Insights on Auto Industry Disruptions

Automotive News regularly runs an EY Automotive & Transportation Insights page from the EY consulting firm, “featuring videos, insights, opinions, thought leadership, stories, and better questions from EY to help

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TV Interview on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna

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How Do YOU Feel About Chatbots?

Now that chatbots have been gaining in popularity, what exactly is a chatbot and what does it do? According to Scott Carey, writing for Techworld:

“Before chatbots, there were

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The Dollar Shave Club Goes Humorous

Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars

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Twitter Turns to Emojis to Boost Business

We have noted recently (1, 2) that emojis are gaining a much bigger role in marketing — both through videos and social media sites. Now, Twitter is

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