Connected Vehicles Generate BIG Data

This post is a follow-up to yesterday’s. ___________________________________________________________ As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a huge amount of attention, “connected” vehicles will also have an enormous impact on marketing. Why? From the consumer’s point of view, connectivity means better Bluetooth interactivity, […]

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Expert Insights on Auto Industry Disruptions

Automotive News regularly runs an EY Automotive & Transportation Insights page from the EY consulting firm, “featuring videos, insights, opinions, thought leadership, stories, and better questions from EY to help automotive leaders in business build a better working world.” Below is a six-minute video seminar — featuring Julia Steyn, General Motors head of urban mobility […]

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Where Do YOU Stand on Ride-Hailing Apps?

During the short period that they’ve been operating, ride-hailing services such as Uber and Lyft have revolutionized the taxi and related-service businesses. Uber alone has handled well over a billion rides since its founding; and it is located around the United States and around the globe. Yet, despite the growth of Uber and Lyft, they […]

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Self-Driving Cars: Hacking a Possibility

We have written about self-driving — also known as autonomous — cars several times before (see, for example, 1, 2, 3). And for all of the positive attributes of these vehicles, there are also several negative factors. One negative aspect of self-driving cars (and traditional vehicles equipped with advanced communications systems) has not been discussed […]

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The Self-Driving Car: Coming Tomorrow Or in 2020+?

Over the last few years, manufacturer interest in self-driving cars has intensified. Some models seem ready to launch relatively soon. Others seem to be much farther in the future (such as an Apple self-driving car). With the growing fascination and media coverage of self-driving cars, we thought we’d highlight a few YouTube videos on this […]

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What Motivates Car Buyers Around the World?

There are many different reasons why consumers buy specific car types and models — even in the United States. But, how different are purchase motivations around the world? To answer this question, Nielsen recently conducted a large-scale online survey in 60 countries: “’Linking global automotive demand with consumer sentiments and media habits is vital to […]

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A Career Video Interview with J.D. Power’s Founder

These days, we’re pretty familiar with J.D. Power, the global marketing information services company founded in 1968.  As the firm notes at its Web site: “J.D. Power has been listening to consumers and business customers; analyzing their opinions and perceptions; and refining research techniques and study methodologies to offer some of the most advanced product […]

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Will the Volt Get a Jolt?

Thus far, General Motors’ electric Chevy Volt has been an under performer — except in the eyes of General Motors. Take a look at this video interview with GM CEO Dan Akerson, who has high expectations for the future role and success of the Volt. What do YOU think?    

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Enhancing the Customer Experience at Car Dealerships

via Enhancing the Customer Experience at Car Dealerships.  

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Jaguar Abandons Hybrid Car

Many auto companies have devoted huge investments to design hybrid cars (such as the Toyota Prius) and electric cars (such as the Chevrolet Volt). Although several of these cars have made it to market, others have been abandoned without making it to the showroom. The latter is the case in an attempt to build an […]

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