Tag Archives: auto

Connected Vehicles Generate BIG Data

14 Feb

This post is a follow-up to yesterday’s.

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As we know, the auto industry is in the midst of a major technological revolution. Although self-driving vehicles have garnered a huge amount of attention, “connected” vehicles will also have an enormous impact on marketing. Why? From the consumer’s point of view, connectivity means better Bluetooth interactivity, GPS systems, entertainment systems, roadside assistance, diagnostics, and more. From the seller’s point of view, connectivity means access to lots of big data.

Consider these observations from Felix Richter, writing for Statista:

“Modern cars are equipped with more than 100 sensors that create a constant stream of data. Measuring things like location, performance, physical parameters, and driving behavior, often several times per second, the amount of data generated by these sensors is immense. According to a McKinsey estimate, connected cars create up to 25 gigabytes of data per hour. That’s the equivalent of nearly 30 hours of HD video playback and more than a month’s worth of 24-hour music streaming.”

“According to the analysts in charge of our Digital Market Outlook, the data created by connected cars have a lot of potential in terms of monetization. Think insurance companies for example, who would likely be willing to pay good money to find out more about our driving habits. For more information about this exciting new market, please download our free market report Connected Car: Vehicle Services.”

 
Take a look at this chart to see how big the data collected from connected vehicles really are.


 

Expert Insights on Auto Industry Disruptions

22 Jun

Automotive News regularly runs an EY Automotive & Transportation Insights page from the EY consulting firm, “featuring videos, insights, opinions, thought leadership, stories, and better questions from EY to help automotive leaders in business build a better working world.”

Below is a six-minute video seminar — featuring Julia Steyn, General Motors head of urban mobility and Dr. Chris Borroni-Bird, Qualcomm vice-president of strategic development). They focus on the factors causing disruption in the auto industry and how automakers can evolve given the trend toward mobility.
 
 


 

Where Do YOU Stand on Ride-Hailing Apps?

24 May

During the short period that they’ve been operating, ride-hailing services such as Uber and Lyft have revolutionized the taxi and related-service businesses. Uber alone has handled well over a billion rides since its founding; and it is located around the United States and around the globe.

Yet, despite the growth of Uber and Lyft, they are NOT as popular as some people believe. Here are interesting observations by Felix Richter, writing for Statista:

“Do you stand on the side of the street to hail a cab or do prefer to use technology? A new Pew Research study has found that the vast majority of Americans have not used ride-hailing apps like Uber and Lyft. Despite their increasing prominence in media circles, 51 percent of U.S. adults haven’t heard of such apps while only 15 percent have actually used them to hail a cab.”

 
Take a look a look at the following Statista chart.


 

Self-Driving Cars: Hacking a Possibility

30 Mar

We have written about self-driving — also known as autonomous — cars several times before (see, for example, 1, 2, 3). And for all of the positive attributes of these vehicles, there are also several negative factors.

One negative aspect of self-driving cars (and traditional vehicles equipped with advanced communications systems) has not been discussed much until recently. And, that is the possibility of hackers affecting how these cars drive.

According to an FBI March 2016 news release:

“As previously reported by the media in and after July 2015, security researchers evaluating automotive cybersecurity were able to demonstrate remote exploits of motor vehicles. The analysis demonstrated the researchers could gain significant control over vehicle functions remotely by exploiting wireless communications vulnerabilities. While the identified vulnerabilities have been addressed, it is important that consumers and manufacturers are aware of the possible threats and how an attacker may seek to remotely exploit vulnerabilities in the future. Third party aftermarket devices with Internet or cellular access plugged into diagnostics ports could also introduce wireless vulnerabilities.”

“Vehicle hacking occurs when someone with a computer seeks to gain unauthorized access to vehicle systems for the purposes of retrieving driver data or manipulating vehicle functionality. While not all hacking incidents may result in a risk to safety – such as an attacker taking control of a vehicle – it is important that consumers take appropriate steps to minimize risk. Therefore, the FBI and NHTSA are warning the general public and manufacturers – of vehicles, vehicle components, and aftermarket devices – to maintain awareness of potential issues and cybersecurity threats related to connected vehicle technologies in modern vehicles.”

 

Click the image to see Advertising Age’s view of the situation.

A Google self-driving car (human at the wheel) at company headquarters in Mountain View, Calif. Credit: David Paul Morris/Bloomberg


 

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