Over the last several years, the Dollar Shave Club has revolutionized the way that shaving items are sold. Since its inception, the DSC has generated hundreds of millions of dollars in sales. And its success has generated new online competition, include the venerable Gillette brand — which now has its own online shave club: the Gillette Shave Club.
In response to the heightened competition, the DSC has just introduced a new, humorous advertising campaign.