Can McDonald’s Be Fast Again — in Service and Sales Growth?

Isn’t it time for a number of fast-food restaurants to return to their roots and offer scaled-down menus and fast service? In the “good old days,” fast-food menus were really simple. Take a look at this early McDonald’s menu, for example. (And yes, as with everything in the “good old days,” prices were really low […]

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Entrepreneurs Feeling GREAT About 2015

After enduring the Great Recession, many — but, by no means all — entrepreneurs have done better the last couple of years. So, how are they feeling as we enter further into 2015? As Leigh Buchanan reports for Inc., the leading publication devoted to entrepreneurs, as well small and fast-growing firms: “Entrepreneurs, optimistic by nature, are […]

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What Are the 50 Most Socially Influential Brands?

There are various reports on the social influence of brands. A new brand rating from Lithium Technologies (whose social software helps companies respond on social networks and build trusted content on a community they own) rates the  importance of the leading 50 social global brands. In its ranking system, Lithium notes the following: “The Klout […]

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Are Firms Now Smarter About the Customers to Target with Discount Offers?

We know that many shoppers regularly look for discounts, and typically won’t make many discretionary purchases without them. But, there are also shoppers who often buy without looking for a sale. Through their access to big data, a growing number of firms are learning to better target their discounts. As Shelly Banjo reports for the […]

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Understanding How Google Search Works

Google Search is by far the world’s dominant search engine — with about two-thirds of all searches globally conducted with Google. According to Internet Live Stats: “Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year […]

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An Animated Infographic of 2015 Mobile Marketing Stats

What’s ahead for mobile marketing 2015? Answer: A banner year. Take a look at this animated infographic from Text Marketer, a British-based text messaging firm.    

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How to Shop More Safely Online

As we know, hacking and identity theft make us more vulnerable than ever when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can to protect ourselves.   In the infographic below from Sainsbury’s Bank, “We’ve put together 15 […]

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Digital Marketing Gets Even Bigger in 2015

The strong shift to digital marketing will continue in 2015. If you are not yet on board, it really is time to hop on!! As grepsr (a “Web Crawling service for everyone”) reports: “During the last few years, SoLoMo (social, local, and mobile) have remained the defining trends in marketing, and data have played a […]

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Inventive “Foreign” Brand Names for Chinese Firms

Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese. As reported by Dan Levin for the New York Times: “Eager to glaze their products with the sheen of international sophistication, many homegrown retail brands have hit upon a similar formula: Choose […]

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2014’s Most Popular Posts at Evans on Marketing

In 2014, there were more than 275 posts made at Evans on Marketing. They were viewed by people in 140+ different countries. Thank you! 🙂 These were our most popular posts in 2014 (listed by total views). If you haven’t yet read them, please take a look at whatever interests you: L’Oréal Ups Its Product […]

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