Marketers Are Using Social Media. Are They Doing It Well?

In response to this question, eMarketer reports that:

“Nearly nine in 10 U.S. companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates,

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What Any Marketer Can Learn from Amazon Prime

Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with

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