What Are the Best Ways to Influence People?

Persuasion is a key skill for marketers to master — not manipulation but honesty-based persuasion. As Emma Snider writes for HubSpot: “To sell something, you have to convince a buyer that they not only want your offering, they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes, […]

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