Marketers Are Using Social Media. Are They Doing It Well?

In response to this question, eMarketer reports that: “Nearly nine in 10 U.S. companies with at least 100 employees will use social media for marketing purposes this year, eMarketer estimates, but that doesn’t mean it’s easy. December 2014 polling by Ascend2 found that marketing professionals worldwide still faced many obstacles to achieving social media marketing […]

Read more

Marketing Number One in Yet Another Career Survey

For those with a college degree, Marketing places TWO career options in CareerBuilder’s “Top Jobs for 2015” survey — Marketing Executive at number one and Sales Manager at number ten. According to the study’s press release: “Looking for a new job in the New Year? CareerBuilder partnered with Economic Modeling Specialists Intl. (EMSI) to compile […]

Read more

What Any Marketer Can Learn from Amazon Prime

Although some firms truly get the value of strong customer loyalty programs, there are others that still don’t. The current king of customer loyalty programs is Amazon with its Amazon Prime. The effectiveness of Amazon Prime is noted below. But let us first describe why the program works so well: There are multiple options: Amazon […]

Read more