What Are the 50 Most Socially Influential Brands?

There are various reports on the social influence of brands. A new brand rating from Lithium Technologies (whose social software helps companies respond on social networks and build trusted content

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Are Firms Now Smarter About the Customers to Target with Discount Offers?

We know that many shoppers regularly look for discounts, and typically won’t make many discretionary purchases without them. But, there are also shoppers who often buy without looking for a

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