Better Understanding the Mind of the Multichannel Shopper

Each year, the number of consumers who shop at multiple formats — including both off-line and online — increases. To better understand these shoppers, MasterCard recently published: The Retail CMO’s Guide to the Omnishopper — “What transaction data and consumer insights say about the attitudes and behaviors of tomorrow’s global customers.” Consider this from MasterCard: […]

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Retailing Leads U.S. Industries in Digital Ad Spending

Are you surprised by the title of this post? Or, is it something to which you were already aware? According to eMarketer: “U.S. retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of 12.3% over the […]

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What Do We Do Every “Internet Minute”?

Our Internet activity keeps on increasing. So what do we do online most often? As Tech Spartan puts it: “The Internet is a wonderful thing, a thing of knowledge and power but also a thing of beauty and inspiration. We are all a part of the Internet in one way or another, whether that is […]

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