We marketers often talk about the consumer’s buying process (awareness->interest->desire->action, for example). We recognize that the Web now plays a huge role in this process. But where do social media fit?

As Dynmark, a cloud-based mobile messaging and intelligence platform, notes at Visual.ly.com:

“Social media have become a massively important part of people’s lives across the globe. Boosted by the growth of the smartphone, users have become more and more focused on individual moments, which they can share. Sharing, posting, and chatting with friends has become an almost constant activity as people all over the globe snack on miniature content whenever they like. As a by-product of this, social media have a significant effect on retail, online, and in store. So how can brands use this to their benefit?

 

Take a look at this infographic from http://www.mobiledonky.com.
 
How is Social Media Affecting the Buying Process

 

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