April 2013

The Influence of Women Shoppers

April 21, 2013 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Trends analytics, competition, customer expectations, men, opportunity, planning, segmentation, shopping, trends, women 7

Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations.

As recently reported by Nielsen: “Women have tremendous spending power in America …

Package Size Matters

April 19, 2013 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Product Management bad behavior, candy, customer expectations, customer loyalty, eating, food, opportunity, package, small, success, tips, trends, video, web design 20

For marketers, there is a lot of consumer psychology that comes into play when communicating with shoppers. This is especially true with packaging — whether it be color, shape, or …

Instagram: Popular, But Still Not Bringing in the $$$

April 18, 2013 Evans on Marketing Global Marketing, Product Management, Social and Digital Media, Trends business model, entertainment marketing, experiential marketing, Facebook, Instagram, opportunity, product management, social media, technology 24

On an audience basis, Instagram is a huge hit. The photo-sharing social media site now has more than 100 million followers, up from 30 million followers about a year ago. …

Month: <span>April 2013</span>

The Influence of Women Shoppers

Package Size Matters

More Tips on Questions to Ask During a Job Interview