Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations.
As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope of that spending is notably vast. Fleishman-Hillard Inc. estimates that women will control two-thirds of the consumer wealth in the U.S. over the next decade and be the beneficiaries of the largest transference of wealth in our country’s history — compelling insight for anyone curious about who’s keeping the U.S. economy going these days. In addition to handling the bulk of the purchasing decisions for consumer goods in the U.S., they’re also likely to influence or manage many other big ticket purchases — homes, autos, appliances, furniture, etc. — not to mention a large portion of the apparel, groceries and everyday purchases.