Ethically, Should There Be a “Pink Tax”?

Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee for a woman’s “blouse” than a man’s “shirt” — even if the items are exactly the same. This practice has become known as the pink […]

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Gender and Credit & Earnings: Is It a Level Playing Field?

We know that women make up a large portion of the U.S. work force, that many women in the work force are college educated, and that many women excel in their jobs. As we noted in a Zarb Means Business post last week: “Although women executives are often paid less than their male counterparts and […]

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Changing Gender Roles: Men Doing More Laundry

Traditional gender roles have been evolving over the past 20 years, especially with the huge number of women in the work force. As a result, men are now more laundry chores; and marketers have reacted accordingly. According to the Wall Street Journal: “Makers of detergent and washing machines are changing their product development, advertising, and […]

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Women Entrepreneurs Still Facing More Hurdles Than Male Entrepreneurs

As we have noted before, there are a number of resources available to help women entrepreneurs level the playing with their male counterparts. Nonetheless, as Mathilde Collin — co-founder and CEO of Frontapp, a collaborative E-mail app — observes for the Wall Street Journal: “There’s a huge gender imbalance in the entrepreneurship world. For all […]

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The Influence of Women Shoppers

Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total purchasing prowess varies, ranging anywhere from $5 trillion to $15 trillion annually. And the scope […]

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Women’s Influence on Purchase Decisions on the Rise

   Click the image for the full story Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about products or services.

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