Did you know that there are several instances when women pay more than men for the same goods and services? For example, nationwide, many dry cleaners charge a higher fee …
Read moreGender and Credit & Earnings: Is It a Level Playing Field?
Evans on Marketing Business Analytics and Marketing Information, Careers, Trends career, credit score, Credit Sesame, earnings, gender, infographic, Investopedia, men, PayScale, planning, trends, women, Zarb Means Business 4
We know that women make up a large portion of the U.S. work force, that many women in the work force are college educated, and that many women excel in …
Read moreChanging Gender Roles: Men Doing More Laundry
Traditional gender roles have been evolving over the past 20 years, especially with the huge number of women in the work force.
As a result, men are now more laundry …
Read moreWomen Entrepreneurs Still Facing More Hurdles Than Male Entrepreneurs
Evans on Marketing Careers, Privacy, Identity Theft, and Ethical Issues, Trends business model, challenges, competition, entrepreneur, men, opportunity, planning, retail analytics, strategy, tips, trends, trust, women 3
As we have noted before, there are a number of resources available to help women entrepreneurs level the playing with their male counterparts.
Nonetheless, as Mathilde Collin — co-founder …
Read moreThe Influence of Women Shoppers
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Trends analytics, competition, customer expectations, men, opportunity, planning, segmentation, shopping, trends, women 7
Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations.
As recently reported by Nielsen: “Women have tremendous spending power in America …
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