Millennials in the Digital Era

Evans on Marketing Consumers and Their Behavior, Global Marketing, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , 7

In the United States, Millennials (those born between 1981 and 2000) are more digitally active than Generation Xers (born between 1965 and 1980) and Baby Boomers (born between 1946 and …

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