Is There a Market for Online Textbooks?

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , , , , , 8

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may …

Read more

Court Allows Antitrust Challenge to TV Sports Deals

Evans on Marketing Good and Bad Examples of Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , 7

As noted by The Hollywood Reporter, a federal judge is allowing an antitrust case against the consumer pricing of some TV sports packages: “A class-action lawsuit challenging the way …

Read more

The Rising Costs of Staging a Broadway Show

Evans on Marketing Good and Bad Examples of Marketing, Pricing, Sports and Entertainment Marketing, Trends , , , , , , , , , , , 1

We know that Broadway show ticket prices have risen dramatically over the years. Yet, some shows still fail because their production costs are so high. So instead of achieving the …

Read more
1 … 4 5 6 … 8