Private Brand Sales Booming in Europe

In the United States, private brands account for less than 20 percent of all retail until sales. We love our branded products more than we want to save money. 🙂 But in Western Europe, the story is much different. More than one-third of unit sales involve private brands. As Nielsen reports: “Price is one factor […]

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Who’s Behind “Brand X”?

“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the store. But, they are also produced by companies that specialize in private brands. One such company is Ralcorp, which is being acquired by food industry […]

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