Nike is ready to launch a new $300 pair of sneakers called the Lebron X, endorsed by NBA MVP and Olympics star LeBron James of the Miami Heat. This is …
Read moreThe Wall Street Journal uses the provocative question above as the title in a recent article by Elizabeth Bernstein. Social media have really gotten us talking about ourselves, the companies …
Read moreJWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available.
Recently, JWT Intelligence published a report about the changing status of Chinese …
Read moreAdvertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected …
Read moreI have just created a new blog category on sports and entertainment marketing and moved a number of previous posts there. I am also including links to several interesting recent …
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