trends Archives

The State of Women-Owned Businesses Report

August 12, 2012 Evans on Marketing Business Analytics and Marketing Information, Careers, Trends American Express, career, entrepreneur, Open forum, opportunity, tips, trends, women

American Express OPEN recently published a report on the 1997-2012 trends involving women-owned businesses. These are some of the key findings:

“The rate of growth in the number of women-owned

We REALLY Love Our Cell Phones

August 10, 2012 Evans on Marketing Online Marketing, Social and Digital Media, Technology and Marketing, Trends eMarketer, mobile media, online information, smartphone, trends

Smartphone use keeps growing and growing. We use our phones to text, surf the Web, shop, get directions, and — once in a while — to actually talk to people. …

Old Media? Not as Dead as Reported

August 7, 2012 Evans on Marketing Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends business model, new media, old media, promotion, social media, success, trends, video 1

Bloomberg’s Sheila Dharmarajan reports on the surge of ‘old’ media stocks as they outperform ‘new’ media stocks and why investors are turning back to the tried and true media giants. …

Brand Boycotts

August 3, 2012 Evans on Marketing Social and Digital Media, Sports and Entertainment Marketing, Trends bad behavior, boycott, customer expectations, social media, trends, trust

Many consumer boycotts of brands have been attempted, some more successful than than others, over the years.

Businessweek has a nice slide show highlighting some of these boycotts over the …

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Tag: <span>trends</span>

Some people and companies never seem to get the message — THINK before pressing enter on social media messages.

Here’s another example of really ill-advised behavior. How can a company