Customer Service Means a Good Return Policy

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Social and Digital Media, Trends , , , , , , , , , , , , , 3

Now that the 2016 holiday shopping season is over (except for spending gift cards), a vital question to consider from both the customer’s and retailer’s perspective is: What kind of …

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Congratulations Hofstra Marketing

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Trends , , , , , , , , , , , , , 1

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is …

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Rogue One Is Finally Here!

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , , , , , , , , , 9

Professor Evans recently did a radio interview following up on our prior post on Rogue One.

Click to listen to that interview.
 

 …

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Bravo, Patagonia!

Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media , , , , , , , , , 29

Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental …

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