Tonight’s 12-12-12 Music Concert to raise money for those affected by Superstorm Sandy will be the largest televised live event in entertainment history. It will be simulcast across the world …
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Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing 12-12-12, concert, customer expectations, entertainment marketing, experiential marketing, fund raising, media, music, planning, Robin Hood Foundation, Sandy, social media, success, telethon, trust 10
An Interview with Apple CEO Tim Cook
A little more than one year after the untimely death of Apple’s iconic co-founder Steve Jobs, Businessweek’s Josh Tyrangiel recently conducted an in-depth interview with Tim Cook, Apple’s current CEO.…
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Evans on Marketing Distribution, Good and Bad Examples of Marketing, Pricing, Product Management, Trends analytics, brand, content, customer expectations, opportunity, price, private brand, Ralcorp, store brand, success, trends 11
“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the …
Read moreNintendo and the Evolving World of Video Gaming
Evans on Marketing Good and Bad Examples of Marketing, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends analytics, competition, customer expectations, experiential marketing, game, Kinect, Microsoft, Nintendo, opportunity, planning, social media, success, trends, video, Wii, Xbox 12
The Best Advice Received — and Passed On — by Leaders of Industry
Evans on Marketing Business Analytics and Marketing Information, Careers, Global Marketing, Good and Bad Examples of Marketing, Trends advice, career, Fortune, opportunity, slide show, success, tips 9
