The American Customer Satisfaction Index (ACSI): “is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each …
Read moreMarketing as a Career: A CNN Money Double Top Ten!
In case anyone is wondering how marketing fares as a career track compared with other professions, let’s look at the most recent report from CNN Money/Payscale.com: “And the winners are… …
Read moreBond Is Back: The Sky Is Falling Off the Charts
Ever since MGM’s financial woes of a few years ago, many observers wondered what would happen to the now 50-year-old James Bond movie franchise.
But, fear not, “Bond, James Bond” …
Read moreGreat Brands — Simple Matters!
Evans on Marketing Global Marketing, Good and Bad Examples of Marketing, Product Management analytics, brand, brand equity, global, popular, product positioning, promotion, simple, success, trends
Look at the chart below to see the ten “simplest” popular brand names according to research by Siegel+Gale.
Click the chart to read a story on the importance of …
Read moreApps Keep on Booming
The overwhelming growth in mobile apps is continuing unabated. And many more apps are ahead. This is changing the face of marketing.
