The Most Talked-About Super Bowl Ads of All Time

Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , , , , , , , , 10

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!!

As we have learned in recent years, …

Read more

Advertisers Get Ready for the Super Bowl

Evans on Marketing Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing , , , , , , , , , , 7

Sunday’s a big day. And not just for football! It’s also the Super Bowl of Advertising. As you can see from the chart below, companies spent $262.5 million just for …

Read more

Court Allows Antitrust Challenge to TV Sports Deals

Evans on Marketing Good and Bad Examples of Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , 7

As noted by The Hollywood Reporter, a federal judge is allowing an antitrust case against the consumer pricing of some TV sports packages: “A class-action lawsuit challenging the way …

Read more
1 … 6 7 8 9